Düsseldorf, 04/10

GOSSIP + PR is extending its public and influencer relations for SkinCeuticals, the trendy, ‘in’ brand from the US, with the addition of VIP relations. This will boost brand awareness among the target group for this scientifically grounded specialist in skin care.

With this in mind, we created an online and social media partnership with Westwing founder Delia Fischer, who has been an enthusiastic user of these products for many years. At the photo shoot with Berlin photographer Nela König, Delia Fischer told the journalists on hand the details of her facial-care routine and revealed her personal beauty tips that leave her looking fresh and radiant even after long days of work or strenuous business trips. The beauty secrets were published both on the brand’s social media channels as well as wide-reaching online magazines such as GoFeminin and Emotion.

Power woman Viktoria Lauterbach has also been a big fan of the SkinCeuticals brand for many years. As part of our partnership, she visited the office of Dr. Patricia Ogilivie in Munich, where she was provided with a skin analysis and cosmetic treatment in addition to up-to-date skin-care tips with SkinCeuticals. Her community had the opportunity to follow the visit and her skin-care routine live via her Instagram Stories. Did we manage to convince her? The answer can be seen in the radiant smile on Viktoria Lauterbach’s face.