With Su in Seoul

Seoul, 28/11


This week, Su of Fräuleinchen Magazin showed us her favourite spots in her home town: Seoul.

A veritable beauty-trend spot, the South Korean capital is constantly generating impressive fashions. ‘Driven by an ideal of beauty rooted deeply in its culture, the “K-beauty” phenomenon has spawned many a well-known beauty trend. It is this balance of cultivated depth and awareness of trends, this tightrope walk between craziness and genius, this crossing of the borders of tradition and a sense of time from which the Koreans draw their nearly tireless inspiration’, as VOGUE Online said about the fascination of ‘Korean Beauty’ (source: www.vogue.de).

First hotspot: the Garosu-gil. One of the city’s most popular shopping streets, with lots of cute little boutiques, restaurants and cafés. A MUST for every tour of Seoul. With shops there open until 11 p.m., there’s nothing standing in the way of a little evening shopping spree.

In addition, the Color Factory, by beauty brand Etude House, is certainly worth a visit along the Garosu-gil.  The name says it all here: it’s not just that the whole building is super colourful; you can even put together your very own lipstick colour – and choose the design of the case, too.

If you need a short break from the Garosu-gil shopping tour, stop at one of the many beautiful cafés in the area. Take Arco Café, for instance. With a super cute design, you get delicious coffee from home-roasted beans.

Feel like beautiful nails, Korean-style? The Nail Heart nail salon in Gangnam, one of Seoul’s busiest quarters, is an absolute hotspot, not least thanks to the mega-hit ‘Gangnam Style’.  The studio stands out for its special interior design and its unique nail arts.

Seoul Hotspots

For a little refreshment, the Parc Restaurant is just the right thing.  It is located in one of the more international neighbourhoods of Seoul, Hannam, where more and more hip restaurants, shops and cafés have been springing up for some years now. Like the Parc Restaurant, for example, serving traditional, Korean home-style food in a modern way. The menu is small but nice, with something for every taste. A special plus is the cosy atmosphere, offering an absolute invitation to unwind.

Finally, we wouldn’t want to keep you from discovering the Studio Concrete, a beautiful blend of art galleries with rotating exhibitions by local artists along with cafés with rooftop terraces.  The owner of the gallery is not only an actor but an artist as well; he even designs his own fashion pieces, such as the sweater featured in the image shown in the ‘How do you feel from 1 to 10’ series.

Su is a Düsseldorf native with South Korean roots. She currently lives in hip Berlin, where she pursues her great passions: cooking and travelling. With her friend Rebecca, she writes the food blog Fräuleinchen Magazin, where everything revolves around food, unusual recipes and, above all, a passion for cooking.


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