Bobbi Brown #bbgirlcrush Event

Berlin, 08/05

Influencer Marketing

Bobbi Brown Cosmetics presents Crushed Lip Color, a lipstick with a delicate matt, which leaves a touch of color on the lips – like freshly kissed. Inspired by the effortless cool looks of the “girl crushes” this lipstick unites soft, matt pigments for a pleasant look with an undone effect on the lips, which last the whole day.
The new formula is easy to apply, hydrates the lips and cares for the lips thanks to vitamin E and C as well as beeswax. Furthermore, it is made to last the whole day. Eight Hours without fading or melting away. Just apply and go – no mirror necessary

GOSSIP+ PR invited along with Bobbi Brown Cosmetics in May 2018 selected Influencer to an art workshop in the afternoon. Among the guests were Farina from Novalanalove, Hatice Schmidt, Mandy Bork, the fashion designer Marina Hoermanseder and the jewellery designer Leo Mathild. In a loft in the backyard in the middle of the Berlin district Wedding the Influencers created together with a helping hand of two artist a Lip Crush Picture. It has been drawn, sprayed with Graffiti and spattered with color – in the end a unique little piece of art was created entirely in the colors of the Crushed Lip Colors.


With old VW busses the Influencers were carried to the second location: The S/O Stue Hotel right at the Tiergarten.

In the library of the hotel the Influencers were welcomed and greeted with refreshing drinks. Afterwards the Influencers received makeup and hairdressing from the Bobbi Brown Makeup Artists. The following dinner took place in the Bel Etage Saloon. The decoration and the setting has been matched with the Lip Crush colors and arranged in red and pink shades. The dress code for the dinner has been matched up as well with the Lip Crush colors.

The Event has been an all-around felicitous Influencer activation with highly successful results.

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