Catrice x Betül Kollektion: Watch me Glow!

August 2023


As we all know, the event season runs at full speed in summer and so we were able to realize a radiant event in mid-August, for which even the summer ’23 spoiled us with pure sunshine: The launch of the Catrice x Betül collection on the occasion of the beautiful “Watch me Glow” campaign with Betül Akbaba was more than just a product presentation. In an intimate setting, Betül Akbaba & Catrice Cosmetics presented their exclusive collaboration in front of prominent guests.

The theme of the evening: Glow
It wasn’t just the products that glowed – the Sturmfreie Bude NRW in Düsseldorf provided the perfect setting for a pure summer feeling and atmosphere. Begüm from “lookbybegum” created glow looks for the guests in the styling lounge, the golden photo wall provided the most beautiful light and at the BBQ Summer Glow Dinner on the roof terrace with golden accents, everyday life seemed more distant than ever. As a special highlight, Nic Shanker from Starkeepers delighted the guests with an individual cocktail course.

A huge thank you to the Catrice Cosmetics team and Betül for your trust & the great collaboration on this event, which we were able to completely design from concept to realization – a midsummer highlight this year!

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