Stuttgart, 03/06

YouTube stars as far as the eye can see: The GLOW Beauty Convention is currently enjoying an incredible level of hype, and at its second location in Stuttgart it was completely sold out. GOSSIP+ PR negotiated the appearance by its client Tweezerman and was on hand for the event: The young visitors to the New York beauty tool brand’s booth could seek the advice of brand ambas-sador Sarah Feingold.

There was also a meet & greet event with the successful YouTuber Shanti Tan, who had been made up with a summery strobing look. A major success for the brand whose communication strategy emphasises influencer and blogger relations.