Glow – The Beauty Convention

Berlin, 04/11 - 05/11

Influencer Relations | Event

We were in Berlin for this year’s GLOW, the influencer trade fair, on behalf of our client MakeUp Radierer, to present this innovative beauty brand to influencers in attendance, such as Carmushka Ana Johnson, Beautyressort and Annalovesmay, and visitors to the fair.

The MakeUp Radierer (‘MakeUp Eraser’) is the smart answer to a trend in clean beauty: cleansing without irritating the skin, free from silicones, parabens, dyes and fragrances – using nothing but clear water and a super-soft cloth made of hypoallergenic microfibre. Even waterproof make-up and mascara vanish without a trace; there’s no cleansing gel, foam or lotion, and no rubbing! An ingenious tool for the daily beauty routine, for all skin types.

Beauty addicted

In addition to numerous bloggers, TV media such as RTL and Pro7 were also on hand, live, to convince themselves of the results of the MakeUp Radierer.

All in all, the presentation was a great success for the brand. In addition to the positive response and mentions in the media, coverage in social media was widespread, too.

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