Together for a better world: some time ago, the city of Cologne was under the banner of sustainability and environmental protection – as part of RhineCleanUp 2023. We are proud to have been able to support this important event and make a positive contribution to the environment.
On a sunny Saturday, enthusiastic participants gathered at Rheinparkweg 1, Cologne, to join top model and RhineCleanUp ambassador Anna Hiltrop and renowned dog trainer Martin Rütter to raise awareness of the threat posed to wildlife by littering. The aim of RhineCleanUp was to clear the Rhine meadows of garbage and thus make a clear statement for sustainability.
For us as an agency, it was almost a matter of course to be there with our concentrated communication power #probono and to present the campaign to the public in a media-effective way. With an attention-grabbing press conference, we were able to make a significant contribution to ensuring that the important message of the event received a broad response.
Our expertise in the areas of public relations & advocacy and influencer marketing helped to maximize the reach of the campaign. With targeted messages and the involvement of relevant influencers, we were able to draw the attention of many people to the RhineCleanUp and encourage them to actively participate in the campaign.
Our expertise in the areas of public relations & advocacy and influencer marketing helped to maximize the reach of the campaign. With targeted messages and by involving relevant influencers, we were able to draw the attention of many people to the RhineCleanUp and encourage them to actively participate in the campaign.
The spirit of the RhineCleanUp:
The event united people from different backgrounds, including private individuals, associations and companies, who all had the same goal in mind: to create a clean environment for future generations. The atmosphere was characterized by team spirit, solidarity and a strong sense of community. Everyone felt the power that arises when people work together for a better world. The energy and enthusiasm of the participants was infectious and showed that sustainability is not just an empty promise, but that it becomes a reality through concrete action.
A big thank you to all participants, partners and supporters who made RhineCleanUp 2023 an unforgettable and impactful event. Together we have shown that we can achieve great things by joining forces! You can find out more about this inspiring event on the Rhine Clean Up website: https://www.rhinecleanup.org/de