Simone Pérèle showroom opening

December 2023


We had the pleasure of organizing an evening full of elegance and femininity at the opening of the German showroom of Simone Pérèle, the renowned Parisian luxury lingerie brand. Simone Pérèle is not only one of the oldest French lingerie brands, but thanks to the visionary talent of its founder, it is still an exceptional workshop for elegant underwear.

For the exclusive event, we developed an emotional concept with Parisian flair together with the brand’s team and gathered 40 press representatives and influencers. We took the guests on a journey through the fascinating history of Simone Pérèle and inaugurated the new showroom in Düsseldorf. The guests were thrilled by the rich history of the brand, which has embodied elegance and innovation since 1948.

Arriving from Paris, Stephanie Pérèle and Mathieu Grodner welcomed the guests with warm hospitality. They had the unique opportunity to immerse themselves in the fascinating history of 75 years of Simone Pérèle. Original lingerie pieces from various decades invited guests to travel back in time and show the evolution of lingerie art. The enthusiastic feedback from the invited guests underlined the uniqueness of the evening and confirmed the success of this extraordinary event. The evening was further enchanted by the talented illustrator Iris Olschewski, who created lasting memories with her beautiful illustrations.

Un grand merci goes to the Simone Pérèle team for their trust and the wonderful collaboration.

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