GOSSIP+ PR takes over media and influencer relations as well as social media management for the new LaShoe brand
GOSSIP+ PR has taken on a particularly exciting communication mission with its new client LaShoe: The establishment of a new shoe brand in the German market for women with hallux valgus (‘bunions’). For the market launch of the new brand, GOSSIP+ PR developed extensive press materials including a magazine-style look book. It built a presence on Facebook and Instagram, produced individual photo material for social media and introduced the brand to leading fashion and health journalists in personal editorial interviews. GOSSIP+ PR also realised partnerships with target group-relevant influencers such as Lady50Plus Martina Berg: http://lady50plus.de/2017/05/07/wunschlos-glueckliche-fuesse-mit-dem-lashoe-prinzip/
Perfectly happy feet
The idea behind LaShoe is as simple as it is ingenious: Comfortable and at the same time the very latest, stunningly beautiful shoes, offering special comfort for feet with hallux valgus. Trend-conscious women can visit the company’s own online shop at www.lashoe.de to find a diverse collection of high-quality shoes in fashionable looks – designed specifically for sensitive feet and hallux valgus patients. Thanks to LaShoe, the old saying – ‘If you want to be beautiful, you have to suffer’ – is passé!
HALLUX COMFORT: The LaShoe principle
All of the models in the collection are equipped with the specially developed Hallux Comfort System that promises fashion-conscious women with hallux valgus especially high wearing comfort. In an elaborate manufacturing process, the extra-soft and elastic leather is stretched and padded; without spreading or losing its shape, the leather yields in the sensitive areas around the toes and the balls of the feet. The shoe adapts perfectly to the foot, at the same time protecting it from pressure points, strain and discomfort. Whether nubuck or smooth leather, whether embossing or metallic effects, all LaShoe models are made in Europe, using soft, high-quality leather.
Following the successful market launch, we are delighted to continue to support LaShoe, helping generate sustained enthusiasm among journalists and influencers for this great new brand!