Düsseldorf, 16/01

An Advent season in grand style: In December 2016, GOSSIP+ PR joined the hair specialists at Mooqui Marbles in inviting guests to a leisurely Advent Sunday at the Mooqui Marbles Salon on Rethelstraße in Düsseldorf. The guests – broad-reach influencers from the region – were styled in a relaxed atmosphere for the upcoming holidays: colour techniques, such as balayage or contouring with the latest products by L’Oréal Professionnel and special treatments by Kérastase or Newsha, are just a part of the Mooqui Marbles portfolio. The invited influencers individually selected and combined the colour, treatment and cut of their choice.

The styling that resulted was just as wide-ranging. Fringed, curly, wavy – the styling experts at Mooqui Marbles are skilled in the use of their tools. And that applies not just to the styling team: continuous updates on Snapchat, InstaStories, etc., are the lead currency for influencers, so the community was able to virtually take part in the event, too. Between coffee and hair dryers, there was still enough time for animated conversation, exciting gossip or professional interaction – a nice change of pace in the annual Christmas rush.

GOSSIP+ PR made the selection of influencers on hand and was in charge of guest management for the event. Thanks to the influencers’ live posts, the event generated broad reach. Mooqui Marbles also reported steep growth in its own ranks of followers on Instagram.