This month, we organised our client Senzera’s participation in the ‘Madlwiesn’, the Oktoberfest segment for women powered by Ludwig & Therese in cooperation with InStyle and hell&carrer communications. More than 50 VIPs and influencers visited the Styling Lounge.
This year’s perfect communication platform for every beauty brand: the Madlwiesn
Senzera is a chain of cosmetic studios known throughout Germany. As an all-round beauty expert, it is a genuine trend-setter. Placement in this event offered the best opportunity for our clients to make new contacts, and to augment awareness and the reach of the social media channels.
At Roomers, the designer hotel in Munich, celebrity guests such as Janina Uhse, Nadine Menz and Viktoria Lauterbach, joined by top influencers including Jüli Mery, Anna Maria Damm and Shanti Tan were styled for the Oktoberfest inside the Styling Lounge. The Senzera team provided the perfect manicure, with colours by the OPI brand selected to match the wearer’s dirndl.
In addition to appealing décor, the manicure stand offered an opportunity to visit with other guests or be photographed during the styling.
Thanks to numerous live reports we published throughout the day in our clients’ InstaStories and on our own channel, the event was actively followed, and its range directly increased. To provide further insight, we communicated creative content in the form of gifs and photos on all social media channels. The focus here was upon the VIPs, who showed great enthusiasm for the brand. The lasting impression also did not go unnoticed in the InstaStories! Fans of Betty Taube and Anuthida were able to experience the Senzera brand live.
A special highlight this day was our cooperation with Cathy Hummels, who let Senzera beautify her nails and reported on the brand through her own Instagram channel. Her charming style and charisma elevated Senzera to a new, international level of awareness.
All in all, the event was a great success for our client. This is also reflected directly in the growth in reach on the brand’s own channels.