Relaunch of Lierac PREMIUM anti-aging care

December 2023


We were recently able to support a wonderful event with eye-catching communication measures: The relaunch of the pharmacy anti-aging care Lierac PREMIUM.

In addition to a press dinner in Munich, we organized a pharmacy event together with the Ad Alliance in cooperation with the leading women’s magazine Brigitte. “Lierac x Brigitte” invited guests to an inspiring panel discussion on the topic of “Revolutionary anti-ageing care” at the “An der Alster Apotheke” pharmacy in Hamburg. The event was moderated by Philipp Schwemmer, Managing Director of Lierac Germany, and beauty editor Alexandra Busse-Richter from Brigitte magazine.

Since Lierac was founded in 1975 by Doctor Cariel, a specialist in aesthetic medicine, the French brand has been systematically decoding the skin’s messages in order to restore its natural mechanisms. After more than ten years of research in the fields of cell biology and senotherapy, Lierac, a pioneer in active phytocosmetics, is now reinventing its exclusive PREMIUM anti-ageing line.

Developed in collaboration with a panel of experts, this anti-ageing skincare range is the first to target three essential key proteins involved in skin ageing: FOXO, GDF-11 and NRF-2. A highly sensory, exceptionally natural skincare range that opens up completely new perspectives for truly comprehensive anti-ageing skincare.

Thanks to the entire Lierac team for the wonderful collaboration and the trust in us, as well as to Ad Alliance for the great joint project!

More information at: Lierac Paris – Germany – State-of-the-art dermocosmetics

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